For independent & boutique hotels

The thread that runs through every stay.

One calm thread between you, your guest, and every system you already run.

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Trusted by independent hoteliers in London, Edinburgh, Dubai & Marrakech.

A boutique hotel room with exposed stone and concrete walls, crisp white linen and warm lamplight at dusk
— The Wend, Bath
A warm timber-lined hotel bedroom in evening light, a robe by the window and plants beyond the glass
— The Pine Boutique, London
01 — The promise

Talk to your hotel like you would talk to a colleague.

Guests message on WhatsApp. Mae answers in your hotel's voice — warm, fast, and grounded in what's actually true.

Run your hotel from one calm screen.

No more tab-juggling. One thread shows you every conversation, every approval, every guest — at a glance.

Keep everything you already use.

Your PMS, channel manager and EPOS stay in place. Mae works across them, so nothing gets ripped out.

02 — Three surfaces, one thread
A plate being set down at a candlelit dinner table, wine poured, hands and conversation just out of focus
Guest · WhatsApp

Mae, on the channel guests already love

Pre-arrival, in-stay and post-stay — handled with grace. Every reply grounded in your real reservation data.

See the guest agent →
A warm café-lounge with hanging lights and timber tables, a guest seated reading by the window
Hotelier · Dashboard

One calm thread for the whole property

Brief in the morning, live through the day, steer when you need to. Mae is a teammate you can read and override.

See the dashboard →
A low-lit restaurant interior with brass screens, dark timber floors and banquette seating
Staff · PWA

Tasks routed to the right hands

Housekeeping, F&B and maintenance get just what they need, on their phone — voice-add included.

See the staff app →
03 — What changes
Today
  • — A fragmented stack: PMS, chatbot, inbox, spreadsheets.
  • — OTA dependency eating 15–25% of every booking.
  • — Guest preferences living in someone's head.
With HotelThread
  • — One calm thread across every system you run.
  • — Direct bookings recovered, commission saved.
  • — Every preference remembered, with consent.
04 — See the maths

What one calm thread could return.

Estimated annual commission saved

£65,339

Assumes 65% occupancy and 17% blended OTA commission, recovered as direct.

How we calculate this

Rooms × ADR × 0.65 occupancy × 365 days × OTA share % × 17% commission = annual saving.

Projected repeat-stay LTV lift

£34,164

4% of annual room revenue, based on pilot repeat-booking lift.

See these numbers with Mae
A classic boutique suite with drapery, a tufted sofa and bedside lamps in soft evening light
— The Lighthouse, Whitstable · 18 rooms
"Mae handles the questions I used to answer at midnight. My guests feel looked-after, and I sleep."

— Priya N., General Manager

05 — Pilot results

Have a conversation with Mae.

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